Definition of Vertical Video
A Vertical Video is a video format where the aspect ratio is taller than it is wide, typically in a 9:16 ratio. This format is contrary to the traditional horizontal (landscape) video and is tailored for viewing on mobile devices and social media platforms.
Originating from the rise of smartphones, vertical video is ideal for the way people naturally hold their mobile devices. It's become increasingly popular on platforms like Instagram, YouTube, LinkedIn, TikTok, and Snapchat. The typical resolution for high-quality vertical videos is 1080x1920 pixels, and the H.264 codec is widely recommended for a good balance of quality and file size.
Read more about Resolution.
Examples
- Social Media Stories: Instagram Stories and Snapchat Snaps.
- Mobile Journalism: News clips designed for mobile viewing.
- Comparisons: Unlike traditional 16:9 landscape videos, vertical videos occupy the full screen on mobile devices, offering a more immersive and engaging viewer experience.
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| Horizontal Format - source : @fly&dive | verticalFormat - source : @fly&dive |
Pros and Cons
- Pros: Increased engagement on mobile platforms, natural format for smartphone users.
- Cons: Limited viewing space on traditional screens, can be less versatile for cross-platform sharing.
Tips for Using Vertical Video
Composition and Framing: Pay special attention to how you frame your subjects in a vertical format. Keep important elements centered and ensure key details are visible within the narrower field.
Platform-Specific Adjustments: Different platforms may have specific requirements or best practices for vertical video. Tailor your content accordingly – for instance, shorter, more engaging clips for TikTok, or longer, storytelling-focused content for Instagram Stories.
Test on Multiple Devices: Before finalizing, test how your video looks on various devices (phones, tablets) to ensure a consistent viewing experience.
Codec Selection: We suggest the H.264 codec when exporting your vertical videos. This codec is widely compatible with various platforms and offers a good balance between maintaining high quality and keeping file sizes manageable, which is especially important for mobile viewing.